曾幾何時，臉書已經成為我們社交生活的重要場域，甚至是大多數台灣人訊息、新聞來源。當人們恣意在臉書上獲得新聞資訊，然而提供新聞資訊來源的媒體出版商並沒有因此獲得相對的廣告利益，相反的，身為刊登平台的臉書和 Google 卻在近十年來，從廣告收入獲益滿滿，成為人們口中的「媒體巨獸」。
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